As the demand for eco-friendly practices and zero-waste products continues to grow, the UK has seen a surge in sustainable makeup brands. These brands offer products with minimal packaging, refillable options, and natural, non-toxic ingredients.

They also prioritize sustainable and ethical production practices, made from recycled materials and supporting fair trade initiatives. By opting for eco friendly makeup brands, consumers can reduce their environmental footprint while still enjoying high-quality, cruelty-free makeup.

8 Zero Waste Makeup Brands in the UK

1. LUSH - Known for their handmade and ethically sourced cosmetics, Lush offers a range of eco-friendly and ethical makeup products including packaging-free options. Their products are made with natural ingredients and essential oils, and they are free of animal testing.

Lush also actively campaigns for animal rights and environmental issues, and they have a strong commitment to sustainability and reducing their carbon footprint.

2. HAECKELS - Specializes in natural and sustainable skincare and makeup products, using locally sourced ingredients and recyclable packaging. Haeckels is a UK-based brand that prides itself on creating products that are not only effective for the skin but also environmentally conscious.

They use a variety of sustainably sourced ingredients, such as seaweed, plants, and minerals, to create their skincare and mineral makeup.

3. DOLL SMASH - The brand offers a wide range of organic, vegan makeups and cruelty free makeup products, with a focus on sustainable and eco-friendly packaging. Doll Smash Cosmetics is dedicated to providing high-quality makeup that is not only good for your skin but also good for the environment.

Their products are made with natural and safe ingredients which are then packed in recyclable and biodegradable materials.

4. PHB ETHICAL BEAUTY - A UK-based brand that offers a range of natural, vegan, and cruelty-free makeup products, with a strong commitment to environmental sustainability and ethical sourcing. PHB Ethical Beauty is dedicated to creating high-quality beauty products that are not only good for your skin but also for the planet.

They use only natural and organic ingredients, free from harsh chemicals and synthetic dyes.

5. ZAO ORGANIC MAKEUP - Zao makeup offers a makeup range of organic and sustainable makeup products, with refillable packaging options and a commitment to environmental responsibility. Their products are made from natural and organic ingredients, free from harmful chemicals and toxins.

Enjoy beautiful, long-lasting makeup while also supporting a brand that prioritizes the health of both people and the environment.

6. LIFE BEFORE PLASTIC (LB4P) - Created in 2018, works with over 100 different independent UK brands. They offer a wide range of products including kitchenware, personal care products, cleaning products, and more, all made from natural and biodegradable materials.

Their mission is to inspire and support people to make the switch to plastic-free packaging, and to raise awareness about the environmental impact of plastic waste.

7. CONTENT - Regarded as London’s leading organic & natural apothecary. It was founded in 2008 to provide a home for the new wave of natural and organic beauty. Their range of products includes skincare, haircare, body care, and wellness products, all made with natural and organic ingredients.

They are committed to ethical and sustainable sourcing, and all of their creations are cruelty-free products and free from harmful chemicals.

8. ODYLIQUE - It was one of the first companies to create certified organic cosmetics and formulate the purest cosmetics possible. Pioneers in the organic cosmetics industry, the company is committed to using the purest and most natural ingredients in their products, and they were one of the first to receive certification for their organic formulations.

Their products are free from synthetic chemicals, fragrances, and colourants.

    Best Zero Waste and Plastic-Free Cosmetics

    Iconic Luxury Mascara

    Revolutionary solution for flawless, empowering lashes. This mascara instantly amplifies and lifts, offering customizable volume for any occasion. Its anti-clump technology ensures beautifully separated lashes with maximum volume, while the flake-free formula keeps your lashes immaculate all day.


    Temptation Cream Lipstick

    Dreamy. Creamy. Perfect pout-ready cream lipstick that boasts an intense and flattering colour for any occasion. Made from a smooth-glide formula, its rich buttery texture gently kisses and nourishes lips. Long-lasting, moisturising and hydrating. Maximum colour. Complete care. No compromise.


    Ultimate Coverage Concealer

    Full coverage with a lightweight and breathable formula that blends seamlessly into your skin. It's perfect for covering dark circles, blemishes, and other skin discolourations. With long-lasting wear, this concealer stays all day without creasing or caking.


    Inner Glow Luminous Foundation

    Unlock your natural beauty. Suitable for all skin types - from dry to oily, the super-blendable formula delivers a natural-looking finish. Hydrate your skin - and feel great within. Instantly mask imperfections. Customise your coverage. A perfect foundation for all year round.


    Impassioned Baked Blush

    Get a gorgeous glow. Fix your flush. Own any style. Impassioned Baked Blush adds instant radiance to create smoother-looking skin. From sheer sweeps of colour to a captivating and intense appearance, its highly buildable and blendable formula gives complete control. Flattering for any age, look, or style


    Benefits of Using Eco-Friendly Makeup Brands

    1. Better for the environment

    The primary advantage of eco-friendly cosmetics is their positive impact on the environment. These items are frequently crafted from natural, renewable components. By utilizing these products, you are contributing to environmental preservation and reducing your carbon footprint.

    2. Better for your health

    The overall effect for you (and the planet) is better health! They are not only environmentally friendly but they are also created with natural components - palm oil free - that won't damage your skin or body. The toxic substances found in conventional cosmetics are taken in by your skin and then spread throughout your entire body. In contrast, eco-friendly beauty products are made completely with harmless ingredients that are also milder on your skin.

    3. Eco-friendly cosmetics are affordable

    There is a common misconception that environmentally friendly makeup is pricier, but that may have been the case in the past. Nowadays, these products are actually more budget-friendly than many conventional cosmetics. Additionally, as the popularity of sustainable beauty items increases, their prices will likely decrease as well! 

    4. Better for sensitive skin

    Eco-friendly makeup can be used by almost everyone and is beneficial for all skin types. That includes people who have extremely sensitive skin. Makeup made with natural ingredients doesn’t contain artificial preservatives, synthetic perfumes, or other harmful ingredients that can cause allergies, skin damage, and more.

    5. Zero waste and plastic-free makeup

    Many eco-friendly cosmetic brands are committed to reducing waste and using recyclable or biodegradable packaging. Some even offer refillable options, allowing you to minimize the amount of plastic packaging and waste generated from your beauty routine. This not only benefits the environment but also contributes to a more sustainable and ethical beauty industry.

    Frequently Asked Question

    What is eco friendly cosmetics?

    Eco-friendly cosmetics are products that are made with natural, sustainable, and environmentally friendly ingredients. They are free from harmful chemicals, synthetic fragrances, and artificial colors, and are often packaged in biodegradable or recyclable materials. These products are produced using ethical and cruelty-free practices, ensuring that they have minimal impact on the environment and animal welfare.

    What is zero waste makeup?

    Zero waste makeup refers to products that are made with minimal or no cosmetic packaging, and with sustainable products and natural ingredients. These products are designed to minimize environmental impact and reduce waste by using reusable, refillable, or compostable packaging. Zero-waste makeup avoids single-use plastics and focuses on creating a more sustainable and eco-friendly beauty industry. It is a conscious choice for those who want to minimize their environmental footprint. 

    Is there environmentally friendly makeup?

    Yes, there are many environmentally friendly makeup options available. The best sustainable makeup brands that offer vegan cosmetic products include Axiology, Ilia Beauty, RMS Beauty, Doll Smash and Kjaer Weis. These brands use natural and organic ingredients, avoid harsh chemicals, and also incorporate sustainable packaging.

    How to buy zero waste and plastic-free makeup brands?

    If you're looking to purchase zero waste and plastic-free makeup brands, start by researching and identifying natural makeup brands that align with those values. Look for products that come in reusable or recyclable packaging, and consider purchasing from companies that offer bulk options to reduce packaging waste. You can also check for certifications such as cruelty-free and vegan ingredients to ensure you're supporting ethical and eco-friendly brands. 

    Are there refillable makeup removers?

    Yes, the makeup brands available here offer refillable makeup removers. Brands like RMS Beauty and Kjaer Weis provide options for refillable makeup removal, helping to reduce waste and promote sustainability. These products typically come in a reusable container that can be refilled with the brand's makeup remover solution, offering a more eco-friendly alternative to traditional single-use makeup remover options. 


    Ecofriendly makeup brands are becoming more popular as consumers become more aware of the impact of their makeup and beauty products on the environment. These UK brands prioritize using natural and sustainable ingredients, minimizing packaging waste, and reducing their overall carbon footprint.

    By supporting eco-friendly makeup brands, consumers can make a positive impact on the environment while still enjoying high-quality and effective beauty products. Making the switch to eco-friendly makeup brands is an important step in the journey towards a more sustainable and environmentally friendly beauty industry.